Does a pound of history amount to a hill of beans? Starbucks seems to think so. It’s pushing the history angle pretty hard in its 40th anniversary marketing campaign.
April 20, 2011
by Tom Scheinfeldt
3 Comments
Category Archives: Marketing
August 2, 2010
by Tom Scheinfeldt
4 Comments
Lessons from One Week | One Tool – Part 2, Use
For all the emphasis on the tool itself, the primary aim of One Week | One Tool is not tool building, it’s education. One Week | One Tool is funded by NEH under the the Institutes for Advanced Topics in … Continue reading
February 26, 2009
by Tom Scheinfeldt
6 Comments
Brand Name Scholar
Scholars may not like it, but that doesn’t change the fact that in the 21st century’s fragmented media environment, marketing and branding are key to disseminating the knowledge and tools we produce. This is especially true in the field of … Continue reading
March 27, 2008
by Tom Scheinfeldt
0 comments
Briefly Noted for March 27, 2008
The D&D crowd at MIT pays tribute to the late Gary Gygax with a large 20-sided die in Killian Court. Cartridge Save, a British ink and toner retailer posts a surprisingly in-depth history of print on its corporate blog. Yet … Continue reading
January 13, 2008
by Tom Scheinfeldt
0 comments
Briefly Noted for January 13, 2008
New Stella Artois website uses brewer’s long history, period costumes to sell beer. See especially “L’Origine.” Science Fiction Timeline of Inventions. Learn when the taser, credit cards were first proposed as science fiction. The History of LOLCats from G4.
May 8, 2007
by Tom Scheinfeldt
0 comments
When It Rains, It Pours
I was refilling our salt shakers last night when I noticed this little tidbit on the side of the can. It turns out my can is part of a series. In addition to the 1956 Umbrella Girl, Morton’s is printing … Continue reading
October 10, 2006
by Tom Scheinfeldt
0 comments
Haul This
Last night Jeremy mentioned an article from Slate about GM’s use of images of Rosa Parks and other historic persons and events to sell Chevy trucks. Here’s another article from the New York Times. Commentary on the ad—which also features … Continue reading
October 6, 2006
by Tom Scheinfeldt
0 comments
Collecting Computer History
Together with colleagues at CHNM, I have been working for several years now on ways to elaborate and extend the practice of online collecting, especially in the areas of history of science, technology, and industry. Some of the results of … Continue reading
June 23, 2006
by Tom Scheinfeldt
1 Comment
Classic Toys of the 80s
The past month has seen the reintroduction of at least two classic toy lines of the 1980s. Having finally reached adulthood, having finally attained a certain level of financial and corporate clout, my generation has chosen to mark the achievement … Continue reading
June 12, 2006
by Tom Scheinfeldt
0 comments
Historically Bad Advice
Stepping off a plane at BWI this weekend, I spotted an ad for Saul Ewing, the venerable Philadelphia law firm, across from the gate. Below a headline asking “Will you have the right counsel when you need it?” the ad … Continue reading